SaaS grows with Botanists - not landscapers
Meticulous, boutique digital ad strategy & execution for mid-size software companies
Meticulous, boutique digital ad strategy & execution for mid-size software companies
Why Us?
That's all we do, and we're really good at it
Our team members have helped scale 50+ SaaS marketing functions in the last 5 years.
We don't hire junior talent. Campaigns are built, managed, and reported on by senior marketers.
Working as partners (not vendors) works best. Daily emails, <2h response time, ad-hoc calls, etc.
Obsessive hands-on campaign management is our competitive edge. Shortcuts simply don't work.
All decision making leverages 1st and 3rd party data. Intuition is great, but data is our North Star.
Full access to ad accounts, detailed edit logs, no hiding behind vanity metrics, and no BS.
Capabilities
Leave every stage of standing up paid demand gen to us - from initial strategy & research all the way to pipeline reporting.
Strategy
Build
Management
Reporting
Receive board-ready decks showcasing demand gen performance aligned to your company's preferred format and cadence.
Full-Funnel Reporting
KPI Tracking
Live Dashboards
We align with your sales team - from targeting and messaging to lead quality feedback loops - everyone works from one playbook.
Lead Quality Loops
Shared KPIs
Deal-Stage Visibility
Platforms
We know the tools - and the teams behind them
Pricing
We like partnerships - not situationships. That's why we do things a little differently
Publicly visible pricing
No minimum contract length
No ad spend-based billing
No hidden fees
Small client capacity
For teams that can execute and just need help setting strategy & focus
Hand-held support through all common paid media challenges
Weekly calls with a director-level marketer specializing in SaaS growth
Daily email communication
Access to our platform partner network
For smaller teams validating paid media or looking to simply hand it off to experts
Everything in Consulting workstream
Complete ownership over paid media KPIs
Board-ready pipeline reporting
Account creation, strategy, campaign build, and management for up to 4 channels
High-touch, daily optimization of all accounts by a senior marketer
Dashboard build connecting channel-level data to your CRM's performance
Consistent A/B testing on all channels
For teams that cover most channels and want support opening up new ones
Account creation, strategy, campaign build, and management for your channel of choice
Weekly reporting calls & daily email communication
High-touch, daily optimization by a senior marketer
Consistent A/B testing cadence
Testimonials
If you'd like to chat with past or current clients, just let us know and we'll set it up
“SaaSy Bonsai helped us cut our CAC by 38% in three months. Their team didn’t just run ads - they audited our funnel, fixed our landing pages, and completely overhauled our messaging. I’ve worked with bigger agencies that didn’t move the needle like this.”
CircleBlue - Fintech SaaS
“They just get SaaS. From paid media to conversion flows, every recommendation was data-backed and industry-specific. The performance uplift was almost immediate. I honestly wish we found them a year earlier.”
Agile Dataworks - Construction SaaS
“Our churn was high and LTV was flat - until SaaSy Bonsai stepped in. They helped us bring back lead quality, not just acquisition. We saw a 22% boost in retained users.”
PHQ - Deployment Software
“Working with SaaSy Bonsai felt like adding a senior growth team without the headcount. Their approach to targeting strategy and weekly insights were more actionable than what I’ve seen from in-house teams. They’re the real deal.”
Horsham Street - Real Estate Software
FAQ
Didn't find what you're looking for? Book a chat, we don't bite
We aim for pipeline, not just vanity metrics. Expect lower CAC, higher ROAS, and scalable paid acquisition — driven by tight targeting and conversion-focused optimization.
It depends on your current maturity and data. Most clients see meaningful performance shifts within 30–60 days after onboarding.
We screen potential clients for 3 key internal stakeholders that can work with us:
1. Marketing Leader: Senior team member to be our direct report. They must be a product expert that can provide feedback on messaging and direction.
2. Creative Resource: We don't engage in creative development (ad imagery / videos / content) and look for that muscle in-house
3. Marketing Operations: To support data flows, landing page development & optimization, etc.
Some marketing teams divide these among 5+ roles, others just have 1 rockstar. We've successfully worked with teams on all sides of that spectrum.
Our team has been around the block. Any marketing tool you can think of, we've at some point used. All ad platforms, CRMs, reporting tools, you name it, we've had our hands in them.
Yes. We're on Eastern Standard Time and respond in under 2 hours to all clients between the hours of 8am - 6pm with exception of weekends and holidays (although we have a problematic habit of frequently ignoring those exceptions).
We're a little old-fashioned when it comes to dating. Just book a chat and get to know us, can't hurt.
Fill out the form below and we'll be in touch within a few hours